Tuesday, December 4, 2007

The stupid projects a creative marketing firm will take on to make money

I'd like to bring everyone's attention to the worst business idea of all time.

It was a client that Z*gz*g Net had picked up in the Summer of 2006. Simply visiting the Client's site these days makes me crack up at the hilariously predictable failure it is now.

The client's purpose was serve as an itunes-style online audio/video purchasing site. You know, kind of like itunes.

This media site, however, would focus on independent and unsigned artists. On this site, they could sell their music and movies to the magical people who would actually pay for them in the era of Youtube and Myspace.

On this kind of site, music sales would be the bread and butter. You know, kind of like itunes.

For those of you who don't know, this is generally how one makes it at a very basic level as a musical artist:

1.) Creates demo/makes connections with musicians or venue promoters
2.) Gets early shows on the basis of demo or connections.
3.) Success of early shows brings consistent bookings. Hopefully open for a popular local act at a big local venue or at a city nearby.
4.) Create EP to sell at shows for small fanbase. Post EP on Myspace. Play festivals, showcases etc.
5.) Continue playing until picked by local act for a tour or by a promoter for a big showcase. Repeat until signed.

This is the pattern with few exceptions. Musicians initially make money off of shows. The music they record in their early stages will be free, period, until they are signed.

Unsigned: Free recorded music
Signed: For sale

There is no demand to pay for an artist's independent music, unless they are really good. If that is the case, they will be signed by SOME label. There are tons of them out there.

This is really not that difficult to understand, yet Z*gz*g's client thought they would make money by providing an online purchasing sight for artists who have little-to-no buzz. They wanted to buy ads in mainstream hip-hop magazines like The Source, XXL, etc., not realizing that independent hip-hop artists and the minute amount of fans they have hate big-media publications like The Source and never read them.

That isn't the worst offense, however. After all this talk of an independent music purchasing site; you know, kind of like itunes for nobodies, what did they name it? WHAT DID THEY ACTUALLY NAME THIS SHIT?



You can't find iVisionLive on the web unless you type it out exactly how it is. Not "iVision", not "i vision live", but only "iVisionLive". A sight with absolutely no major players backing it better be easy to locate via google search, but they couldn't even get this right while still ripping off the name of the most well-known file purchasing site in history.

So, a year into its launch, iVisionLive has no content except two hip-hop beats, and the movie "The Illusionist", which I doubt is actually available, and nonetheless defeats the purpose of the whole site's independent vibe. Z*gz*g Net did the website design and logo.

I invite you to take a look

1 comment:

Brandon said...

wow whoever wrote their musical descriptions on ivisionlive must've won some fucking award or something

"Accoustic with An Electronic feel and with a hint of Hip Hop"

"Smooth Jazzy R&B flow with a hip hop influence"

"A blues/Rock genre song heavy on the guitar and vocals. Rich in melody and lyrical content."

no assholes YOU'RE a blues/rock genre song heavy on guitar and vocals!